If you have a few minutes to spare, we’d like to ask you to visit thehumm.com/survey and fill out our brief 9-question Humm Reader Survey. By doing so, you can help us answer some of the questions most frequently asked by advertisers, and also give us feedback that will allow us to make the paper more user-friendly to you.
Why a Survey?
As you probably know, theHumm is a free paper. It has been free since we published our first issue back in December 1998, and we fully intend to keep it that way. The challenge in publishing a free paper is to have it provide enough value to keep our advertisers advertising. We endeavour to do that by filling it with local, meaningful content that you can’t find elsewhere, and by highlighting all that is fantastic about our communities so that our readers (that’s you!) will be enticed to shop, dine, and be entertained close to home. We hope that advertisers will want to help promote those aspects of their communities, but we also recognize that they need the financial support of our readers as customers, diners, and patrons. As you can see, you are a tremendously important link in this chain.